Back in the 1920s, almost any routine event was automatically far more interesting when it was done in an airplane. Take a fashion show for instance. Appealing as such a venue would be on terra firma, it became much more newsworthy when it happened 5,000 feet in the air. That brings us to the photo. The aircraft is, of course, a Ford Trimotor. The location, Hollywood (also, of course). The woman is famed fashion designer Peggy Hamilton – and famed she was: Hamilton was the designer for all the big movie studios and top names in the film industry.
So, why is Madam Hamilton about to board the Trimotor? According to the photo’s caption, she is going to perform the “World’s first” fashion show in an airplane. Once airborne, she will model eight “gorgeous gowns” to an appreciative audience of club presidents from various organizations. Given that Hamilton was married at least 6 or 7 times (no one is exactly sure which) the gowns in question might be leftovers from her numerous matrimonial endeavors. Whatever the case, I am sure the club presidents were vastly entertained.
Note: Given the Trimotor’s low altitude and lack of insulation, I would venture to say that this event also set the record for the world’s bumpiest and noisiest fashion show.